Summary of the 2025 Global Pet Industry Insights Report
The “2025 Global Pet Industry Insights Report” presents an overview of the global pet industry’s robust growth and diverse innovations, covering key dimensions such as market size, product innovation, consumer trends, and regional dynamics.
The global pet care industry continues to expand, with the market projected to reach $201.2 billion by 2026. The global pet food market is expected to grow at a compound annual growth rate (CAGR) of 3.5% from 2025 to 2030, reaching $181 billion by 2030. Industry confidence remains strong, with 62% of industry leaders expressing optimism about the outlook for 2026. Emerging markets such as Turkey demonstrate significant growth potential, with their cat and dog food market size expected to exceed $300 million by 2027.
Product innovation has become a core driver of the industry. In the pet food sector, alternative diets such as fresh, frozen, and raw foods are on the rise. Seventy percent of alternative food consumers choose fresh products, making these items a key growth engine, with companies like Chewy and Mars actively expanding into this space. Functional trends are evident, with foods containing ingredients such as insect protein and algae oil, as well as functional snacks and supplements targeting skin health, joint care, and emotional regulation, gaining significant popularity. Additionally, demand for small pet food is growing, with new product launches in this category increasing by 4% in 2024. The global market for hamster products is projected to reach $500 million by 2025.
Consumer behavior and retail models continue to evolve. Subscription services and membership programs are rapidly gaining traction; Pets at Home’s subscription business saw a 35% year-over-year revenue increase, while Chewy’s auto-ship service accounts for 83% of its total sales. The integration of online and offline channels has become mainstream, with 60% of German pet owners adopting omnichannel shopping, and e-commerce accounting for one-third of global pet care sales. Meanwhile, the trend toward treating pets as family members is driving upgrades in supporting services: pet-friendly restaurants are on the rise, pet insurance is beginning to cover alternative therapies such as acupuncture, and the professional grooming services market is projected to reach $10.35 billion by 2030.
Sustainability has become an industry consensus. Many companies are actively reducing emissions, with brands such as Mars and Petcurean achieving significant results in greenhouse gas reduction. Packaging innovation continues to advance, with eco-friendly solutions such as PFAS-free recyclable packaging and reusable containers emerging. The application of alternative proteins is expanding; insect protein and dehydrated plasma not only enhance product functionality but also contribute to the sustainable development of the industry chain.
Regional markets each have their own distinct characteristics. As a core European market, Germany’s pet consumption exceeded 7 billion euros in 2024, with cat food sales growing by 3.5%; the UK is focused on preserving the genetic diversity of Pedigree dog breeds; and the US is leading trends in fresh pet food and high-end accessories. Meanwhile, the small pet market is steadily expanding in Europe, with bird and hamster-related products emerging as new growth drivers.
Overall, the global pet industry is evolving toward innovation, functionality, sustainability, and human-centricity. Product upgrades, channel integration, and deepening engagement in regional markets will be the key drivers of future industry growth.
Translated with DeepL.com (free version)
